If we’re being honest, you get a lot of the nutrients you need each day from your food. So, in creating this multivitamin, we focused on what the science says you aren’t getting from your diet — your true nutrient gaps. Our team of experts sourced ingredients to fill those gaps from the places they’re naturally found, using forms proven by research to be effective. You don’t need 100% DV of vitamins A-Z. What you need is the most effective version of what you’re actually missing.