Privacy Statement

Last Updated: December 6, 2023

This Privacy Statement outlines how personal information about you is collected, used, disclosed and otherwise processed by Noho Health Inc. and its affiliates (“Noho Health,” “we,” “our,” or “us”) with respect to your use and interaction with Noho Health via our website https://www.takecareof.com/ (the “Website”), our mobile application (the “Application”), the services available through our Website and Application, and through other online activities involving Noho Health products and services of Noho Health affiliates (collectively, the “Services”). This Privacy Statement also applies to the personal information we collect offline.

Your use of our Services, and any dispute over privacy, is subject to this Privacy Statement and our Terms of Use, including its applicable limitations on damages and the resolution of disputes.

Personal Information

Personal information is information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household.

Information We Collect About You

Information We Collect Directly from You. The information we collect from you depends on how you use our Services. Information we collect may include:

  • To respond to inquiries or communications you send to us, we collect contact information, such as your name, e-mail address, mailing address, and phone number. We may also collect records and copies of your correspondence, product order information, and other information you choose to submit to us, such as information regarding events related to the products or services you requested or purchased from us.
  • We collect the information you provide to us when you fill out a survey, questionnaire, or other type of form through the Services, including information about your health and wellness, health goals, diet, lifestyle, location information, demographic information, your views about health and wellness, and medical conditions that you have experienced or that exist in your family.
  • When you create an account, we collect contact information, such as your name, e-mail address, username, password, mailing address, and phone number.
  • When you request or purchase products or services from us, we collect information such as your name, e-mail address, shipping and billing address, phone number, order information, including details of products and subscriptions you choose to purchase, and payment information.
  • While you are navigating the Website or using the Services, we may also collect your search queries, information about your viewing history, and other data regarding your use and interaction with the Services for customer or technical support purposes, or to help improve our Services.
  • When you use certain features of our Services, we collect information about your vitamin and supplement intake and frequency to provide you with personalized recommendations (such as personalized vitamin and supplement recommendations), and for loyalty and reward program purposes. By sharing information with us about your vitamin and supplement routines and milestones, you can receive points (formerly referred to as "Carrots," equal in value) which can be used as credits towards future purchases.
  • We may also use your contact information and mailing address for other loyalty or rewards program purposes, such as to send gift packages to you.
  • We may respond to or otherwise engage with social media posts or messages directed at a Care/of account, or which reference our products. If you publicly share content about us or our products, we may choose to re-post or otherwise share that content with our followers, subject to the terms of the relevant social media platform.
  • We also collect information that may be reported to government authorities or regulators in accordance with applicable requirements. This information may include your contact information, as well as details of any adverse event, which may include medical information.

Information We Collect from Other Entities. Information we collect from other entities may be combined with other information we have collected about you in order to complete requests you have made or facilitate transactions you have initiated via the Services, or for other purposes, such as fraud prevention, authentication, order management, to supplement customer profiles, and for marketing purposes. Information we may collect about you from third-party sources may include your name, e-mail address, mailing address, phone number, and other contact information.

Information We Collect Automatically. When you visit our Website, we may automatically collect information directly from you or your devices, or through our third-party analytics providers, including information about your browsing activities and how you interact with our Website. For example, we may capture how you use and interact with our Website using technologies such as session replay to improve and troubleshoot our Services.

We (and third parties acting on our behalf) may collect this information directly from your browser interacting with our Website. We may also collect it through cookies and similar technologies, which typically work by placing a small file (like a text file or graphic) on your browser, and the file is used to identify your device and to collect information. In this privacy statement, we use the term “cookies” in general to refer to these technologies. Please see the Use of Cookies and Other Similar Tracking Mechanisms section below for more information on cookies.

How We Use Your Information

We use your information, including your personal information, for the following purposes:

  • To provide and maintain our Services.
  • To establish and maintain our business relationship with you.
  • To notify you about changes to our Services.
  • To communicate with you about your use of our Services, including to send you reminders, to respond to your inquiries, and for other customer service purposes.
  • To tailor the content and information that we may send or display to you, to offer location customization and personalized help and instructions, and to otherwise personalize your experiences while using the Services. We also leverage the information we collect to deliver more relevant advertisements and offers to you on other third-party websites as you navigate the Internet.
  • To provide you with information that we believe to be of interest to you, including health or wellness-related information or services.
  • To send you e-mail marketing materials about our products and services.
  • To send you news and newsletters.
  • To better understand how users access and use our Services, both on an aggregated and individualized basis.
  • To handle inquiries and complaints you or other users of our Services submit to us.
  • To administer surveys and questionnaires, such as for market research or user satisfaction purposes, and for obtaining health and wellness information.
  • To comply with legal obligations, as part of our general business operations, and for other business administration purposes, such as maintaining customer records, monitoring your compliance with any of your agreements with us, collecting debts owed to us, and safeguarding our business interests.
  • To verify that you meet the eligibility requirements for purchasing or receiving our Services.
  • Where we believe necessary to investigate, prevent or take action regarding illegal activities, suspected fraud, and in situations involving potential threats to the safety of any person or violations of our Terms of Use or our Privacy Statement.
  • For research and analytics purposes, including analyzing data, identifying trends and issues and creating statistical reports, analyzing the accuracy and effectiveness of our Website and the Services, including administering, troubleshooting, and enhancing and improving the Website and the Services.
  • For quality assurance and regulatory compliance purposes
  • To fulfill any other purpose for which you provide the information.
  • For any other purpose for which we provide you notice, or you provide us with your consent.

We may also store or transfer your personal information outside of your country of residence. See the How We Store Your Personal Information section for more information about how we store your information. See the Your Options section to learn what choices you have regarding our collection and use of your personal information.

How We Share Your Information

We may share your information, including personal information, such as your responses to forms, quizzes, or surveys you submit via the Services, as follows:

Vendors, Service Providers, and Other Processors. We may disclose the information we collect from you to vendors, service providers, or other processors, such as customer management providers, IT services providers, data analytic providers, data storage providers, technical support providers, payment processors, and shipping providers, to help us provide our Services to you, to assist us in analyzing how our Services are used, and to provide other services.

Subsidiaries, Affiliates, and Partners. We may disclose the information we collect from you to our affiliates or subsidiaries, including Bayer, as needed to provide the Services to you, and for other purposes, such as marketing and advertising purposes, and for analytics and measurement purposes.

With other entities where you give us your permission.

Promotional. We also may, at times, share your personal information with promotional and marketing partners that may send you promotional or marketing communications on our behalf, and about their own products or services, about the products and services of other third parties, or for their marketing, advertising, or analytics and measurement purposes.

In addition, we may also share your personal information under the following circumstances:

Legal Requests and Obligations. We may disclose personal information when authorized or required by law, such as to respond to court orders, subpoenas, or other legal processes by authorities with jurisdiction. We may also disclose personal information to meet our obligations to health and drug regulators.

Business Transfer. We may transfer or assign your personal information as a result of, or in connection with a merger, consolidation, change in control, transfer of assets, bankruptcy, reorganization, liquidation or other business transaction.

To Protect Us and Others. We disclose your information when we believe it is appropriate to do so to investigate, prevent or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety of any person, violations of our Terms of Use or this Privacy Statement, or as evidence in litigation in which we are involved.

Aggregate and De-Identified Information. We may share aggregate or de-identified information about users with third parties for marketing, advertising, research, or other purposes.

How We Store Your Information

We store your personal information with data processors or servers owned by us or acting on our behalf and responsible to us.

Some of this data may be stored or processed on computers or servers located in jurisdictions other than your country of residence, whose data protection laws may differ from the laws of your country of residence. Accordingly, your personal information may be accessible to law enforcement and/or regulatory authorities according to the applicable laws of such jurisdiction.

Subject to applicable laws in non-Canadian jurisdictions, for personal information that we collect and process from Canadian residents, we have appropriate protections in place to require processors in non-Canadian jurisdictions to maintain protections for the personal information that are equivalent to those that apply in Canada.

Retention of Your Information

We only retain personal information for as long as is reasonably necessary for us to render a service you have requested or to which you have given your consent, and for business and/or legal reasons (e.g. for retention periods determined in connection with limitation periods for potential litigation, etc.).

Use of Cookies and Other Similar Tracking Mechanisms

Like many websites and online services, we automatically collect technical data when you visit and use our Website.

Cookies. Cookies and other similar technologies are identifiers that enable our Website to provide the Services to you. We use cookies to collect information on how users navigate our Website, personalize content and provide targeted advertisements through third-party advertising networks when you visit other sites. Cookies are typically assigned to one of four categories, depending on their function and intended purpose:

  • Strictly Necessary Cookies: These cookies are necessary for the Website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You may set your browser to block or alert you to the use of such cookies. This may, however, lead to a restriction of the functions or have adverse effects on the user-friendliness of our Website. If you do not agree to the use and disclosure of your information pursuant to these cookies you should not use the Website.

  • Performance Cookies: These cookies will help us, or our analytics providers, to analyze your use of and improve the performance of our Website and communications. If you do not allow these cookies we will not know when you have visited our Website and will not be able to monitor its performance.

  • Functional Cookies: These cookies enable the Website to provide enhanced functionality and personalization, including the services you have asked for. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.

  • Targeting Cookies: We and our advertising partners may use these cookies and information collected through them to better tailor our content and advertisements to you and your interests, including to limit the number of times you are shown the same advertisement, to evaluate the efficiency of promotional campaigns, and to better comprehend the behavior of visitors after they have looked at a certain ad. For example, when you visit another website of the Advertisement Network, customized pop-ups tailored to your interests may be presented to you on the basis of the information collected on our Website.

You can reject or toggle off optional cookies when you click on the Cookie Settings link at the bottom of this Website. Please note: if you toggle off optional cookies, your opt-out may be specific to the web browser, app, or device from which you accessed the opt-out. If you use multiple devices or web browsers, you may need to exercise your choices from each browser or device that you use.

Disabling Cookies. Most web browsers automatically accept cookies, but if you prefer, you can edit your browser options to block them in the future. The Help portion of the toolbar on most browsers will tell you how to prevent your computer from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Visitors to our Website who disable cookies will be able to browse certain areas of the Website, but some features may not function.

Clear GIFs, Pixel Tags and Other Similar Technologies. We, along with our third-party partners, may also use technologies including clear GIFs, pixel tags, and other similar technologies, that communicate information from your Internet browser to a web server. For example, clear GIFs (a.k.a. web beacons, web bugs or pixel tags) are tiny graphics with a unique identifier, similar in function to cookies. In contrast to cookies, which are stored on your computer’s hard drive, clear GIFs are embedded invisibly on web and app pages. We may use clear GIFs in connection with our Services, as set out above in the How We Disclose Your Information section, including to track the activities of Website visitors, help us manage content, and compile statistics about Website usage. Please refer to the Cookie Settings linked below at the bottom of this page to find details about the choices that may be available to you for certain of these technologies. If you use multiple devices or web browsers, you may need to exercise your choices from each browser or device that you use. We and our third-party service providers also use clear GIFs in HTML e-mails to our customers, to help us track e-mail response rates, identify when our e-mails are viewed, and track whether our e-mails are forwarded.

Third Party Analytics. We use automated devices and applications, such as Google Analytics, to evaluate usage of our Website. We also may use other analytic means to evaluate our Website. We use these tools to help us improve the performance of our Website, Services, and user experiences. These entities may use cookies and other tracking technologies, such as web beacons or local storage objects (LSOs), to perform their services. To learn more about Google’s privacy practices, please review the Google Privacy Policy at https://www.google.com/policies/privacy/. You can also download the Google Analytics Opt-out Browser Add-on to prevent their data from being used by Google Analytics at https://tools.google.com/dlpage/gaoptout.

Cross-Device Use. We and our third-party service providers, including Google, may use the information that we collect about you (whether directly from our Website, through your device(s), or from a third party) to help us and our third party service providers identify other devices that you use (e.g., a mobile phone, tablet, other computer, etc.). We and our third-party service providers also may use the cross-device use and other information we learn about you to serve targeted advertising on your devices and to send you e-mails. To opt-out of cross-device advertising, you may follow the instructions set forth in the Ad Networks section below. Please note: if you opt-out of these targeted advertising cookies, your opt-out may be specific to the web browser, app, or device from which you accessed the opt-out. If you use multiple devices or web browsers, you may need to opt-out from each browser or device that you use.

Ad Networks. We use network advertisers to serve advertisements on non-affiliated websites or other media (e.g., social networking platforms). This enables us and these network advertisers to target advertisements to you for products and services in which you might be interested. Ad network providers, advertisers, sponsors and/or traffic measurement services may use cookies, JavaScript, pixels, LSOs and other tracking technologies to measure the effectiveness of their ads and to personalize advertising content to you. These cookies and other technologies are governed by each entity’s specific privacy policy, not this one. We may provide these advertisers with information, including personal information, about you. Users may opt out of many ad networks. For example, you may go to the Digital Advertising Alliance (“DAA”) Consumer Choice Page for information about opting out of interest-based advertising. Please be advised that opting out of ad networks will opt you out from certain companies’ delivery of interest-based content or ads to you, but it does not mean you will no longer receive any advertising through our Website or on other websites. You may continue to receive advertisements, for example, based on the particular website that you are viewing (i.e., contextually based ads). Additional information is available on the DAA’s websites at www.aboutads.info and https://youradchoices.com/appchoices.

Global Privacy Control. We also recognize Global Privacy Control (“GPC”) signals, which are browser-based opt-out preference signals that can communicate your request to opt-out of the sale or sharing of your personal data. For more information on how the GPC works, visit their website here. Please note that some browsers may not natively support GPC functionality, or, if such functionality is supported by a particular browser, it may not be turned on by default. Our GPC signals do not apply to offline sales and are processed at the browser level, meaning you will need to enable the signal separately for each browser or device you use to ensure that we recognize the signal. Please consult your browser’s settings or your browser’s website for more information on how your browser may support GPC functionality.

Do-Not-Track Signals. Please note that our Website does not recognize or respond to any signal which your browser might transmit through the so-called “Do Not Track” feature your browser might have. If you wish to disable cookies on our Website, you should not rely on any “Do Not Track” feature your browser might have. For more information about do-not-track signals, please click here.

Security of Your Information

We use technical and organizational security precautions to protect your personal information from manipulation, loss, destruction or unauthorized access, use, disclosure or alteration. Please be aware that despite our efforts, no data security measures can guarantee security. You should take steps to protect against unauthorized access to your password, phone, and computer by, among other things, signing off after using a shared computer, choosing a robust, unique password that nobody else knows or can easily guess, and keeping your log-in and password private. We are not responsible for any lost, stolen, or compromised passwords or for any activity on your account via unauthorized password activity.

Notice Regarding Children

Our Website and Services are not intended for child audiences and we have no intention of collecting personally identifiable information (such as name, address, telephone number) from children. If you discover that your child has provided us with personally identifiable information, we ask that a parent or guardian of the child contact us at data-privacy@takecareof.com or complete the form available at: https://preferences.takecareof.com/privacy to have this information deleted from our records. Because we do not knowingly collect such information, we also do not knowingly sell or share for cross-context behavioral advertising the personal information of consumers we know to be under 16 years of age.

Consumer rights under the U.S. Privacy Laws

Please click here for a supplemental Privacy Statement containing additional information about the processing of your personal information and the rights granted to you by U.S Privacy laws.

Nevada Residents

Chapter 603A of the Nevada Revised Statutes permits a Nevada resident to opt out of future sales of certain covered information that a website operator has collected or will collect about the resident. To submit such a request, please contact us at data-privacy@takecareof.com with “Nevada Opt-Out” in the subject line, or complete the form available at: https://preferences.takecareof.com/privacy.

For Canadian Residents

If you are a Canada resident, please click here for a supplemental Canadian Privacy Statement containing additional information about the processing of your personal information and the rights granted to you by Canadian law.

Update your information. You may be able to update or make changes to your personal information by logging into your profile. If you do not have a profile with us, you may request that we update or make changes to your personal information by following the steps included in the access and update requests section below.

Access and update requests. You have the right to review and amend any personal information stored in our system or under our control. Please send your request in writing to: data-privacy@takecareof.com. We will provide you with access to your personal information that is under our control, subject to certain statutory exceptions, including data that is combined with, or makes reference to, another individual’s personal information that we cannot sever, or information subject to attorney-client privilege, or other legal restrictions that may prevent us from fulfilling your access request.

Right of Cancellation. You have the right at any time to withdraw your consent to the use of your personal information, subject to legal and contractual obligations. You may not withdraw consent if withdrawing the consent would frustrate the performance of a legal obligation. Please send an e-mail to data-privacy@takecareof.com or contact us via the information included in the Contact Us section below.

Our Website may be linked from another website or have links to other websites such as social media platforms. This Privacy Statement only relates to our collection and use of your data on our Website and we are not responsible for the privacy policies and practices of other third-party websites, including from any provided links. If you would like information on any other party’s privacy policy, you should contact that party directly, and we encourage you to do so.

Your Options

Opt-out of promotional communications. In the event you wish to unsubscribe from receiving promotional communications from us, you may opt-out by:

  • Removing yourself by clicking “unsubscribe” at the bottom of an email we send you, or
  • Contact us at: data-privacy@takecareof.com If you opt-out of receiving marketing-related emails from us, we may still send you important administrative messages, such as notifications regarding our business relationship with you, important notices regarding our Services, or as otherwise consistent with applicable law.

Changes to This Privacy Statement This Privacy Statement is effective as of the Effective Date listed at the top of this Notice. We may change certain parts of this Privacy Statement from time to time, so be sure to check this Privacy Statement regularly. Any changes to this Privacy Statement will be communicated promptly on this page. Please contact the website administrator with any problems, questions, or suggestions that you may have. The constant development of the Internet requires occasional adjustments to our Privacy Statement. We retain the right to make changes when necessary.

Contact Us If you wish to know what information we have in our files about you, ask a question about the information in your file, or request a change or correction to your personal information under our control, please contact:

NoHo Health Inc.
850 3rd Ave
Suite 601 ATTN: Care/of
Brooklyn, NY 11232

E-mail: data-privacy@takecareof.com