We’re not like other vitamins

With Care/of, you get a custom routine tailored to your needs — backed by science, made with high-quality ingredients, delivered to your door.

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Vitamins and supplements you can trust

Personalized just for you

A custom vitamin routine crafted to complement and grow with your unique health goals.

Better Ingredients

Effective, easy-to-absorb-and-digest nutrients, sourced from where they grow naturally for purity and potency.

Easy & Convenient

All-in-one daily vitamin packs and app reminders to help you build and maintain your healthy habit.

Here’s how we’re different

Unlike other vitamin brands, Care/of delivers it to you straight — honest, science-backed recommendations that fit your health goals, not everyone else’s.

UsThem
Personalized to your unique needsA one-size-fits-all-approach
High-quality, effective ingredientsUnnecessary fillers
Transparency in sourcing and science Dubious health claims
Compostable daily packsMore plastic for the landfills
An app to help you stick to your routineYou’re on your own
Your routine in one easy packA bunch of bottles to sort through
A naturopathic physician on staffWho knows?
Easy pricing + free shipping over $30Pricey for what you get
VS

Care of is so easy and convenient. They make is very easy to change your subscription, which is something most companies do not do. I also love the personalization.

Allison R.

I love the packaging and the ease of receiving monthly boxes. I also think it is more affordable than even Walgreens or CVS.

Rebecca P.

I love this service! I have tried other brands and compared the ingredients to those in Care Of, and I find these vitamins to be of better quality than those I buy OTC.

Alysea F.

Frequently asked questions

You’re unique.
Your supplements should be too.

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